Vision, Mission & Values

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • To bring smiles with our products...
  • To inspire moments of optimism and happiness...
  • To create value and make a difference.


Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality brands that anticipate and satisfy people's desires and needs.

Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

  • Leadership- The courage to shape a better future.
  • Collaboration- Leverage collective genius.
  • Integrity- Be real.
  • Accountability- If it is to be, it's up to me.
  • Passion- Committed in heart and mind.
  • Diversity- As inclusive as our brands.
  • Quality- What we do, we do well.